What is personal information?Personal information is information that identifies an individual or is directly associated with a specific person or entity. Examples are a customer’s name, address, telephone number, email address, driver’s license, admission information, wagering information or information about activities that can be directly linked to that person, such as purchases that he or she may make. For purposes of this policy, personal information does not include data that we may collect about a group or category of our products, services or customers from which specific customer identities have been removed. Information that is aggregated in this way may enable us to take information about how you may use a service and combine that with information about how others use the same service, but with no personal information included in the resulting data. Such aggregated data can help us understand the trends and needs of our customers so that we can better consider new services and tailor those we have to better meet our customers’ desires.
How and what personal information is collected?We may collect personal information when you enroll in the Gold Club by asking you to provide information such as your name, address or e-mail address on a Web form or during an application process on track. We also collect personal information from you if you request to be added to our mailing list or enter in contests or other promotions. Admission information is collected each time a member scans their VIP card for a qualified admission. Admission information includes: date and time that the qualified admission is earned. Wagering information is collected each time a member places a wager using a membership card. Wagering information includes: date the wager was placed, facility where the wager is placed, track name on which the wager was placed, device the player used to place the wager (teller or self-service), and total number points earned for win, place, show and exotic wagers.
How do we use the personal information we collect from you?The personal information we collect is generally used to provide you with information pertaining to horse racing and horse racing promotions and/or opportunities that might be of interest to you.
Do we share your personal information?Betfair Hollywood Park maintains member information exclusively for its use. We are not responsible for any information you may provided directly to any third parties which have links on the betfairhollywoodpark.com website. We are not responsible for the content or privacy and security practices and policies of Web sites to which we link. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.
From time to time we offer special products and services to our customers that are provided by third parties. These offerings may consist of things like consumer services relating to the horse racing industry. We may share your name, postal address, and email address with these third parties in order to notify you of their offerings. If you prefer that we not share such information about you with third parties, you can let us know as described below in the section about what to do if you do not want your personal information shared.
However, if you apply for or request certain products, offerings or services, information that you provide will be shared directly with the third parties who will be providing the requested products, offerings or services. The third parties with whom we do business are required to agree not to use the personal information about you that we share with them for any purpose other than providing the requested product or services.
We may disclose personal information in the good faith belief that we are lawfully required to do so, or that doing so is in response to a subpoena or other legal process or order of any governmental authorities, or as legally permitted to respond to any claims, or to protect the rights of Gold Club, our customers, employees or the public.