Breeders’ Cup Launches $500K Payday

Racing News
Posted 10.19.11 at 1:05

LEXINGTON, Ky. (October 19, 2011) – The Breeders’ Cup announced today the launch of its $500K Pay Day promotion that will be conducted in partnership with 17 tracks across the country – including Hollywood Park – and culminating Breeders’ Cup Saturday, November 5.

The new digital initiative provides all registered fans with a mystery “voucher” worth at least $2 with some worth between $5 and $500. One lucky fan will randomly be assigned a $500,000 voucher.

Contestants will receive their digital voucher via email after registering online and must take the voucher to their participating track November 5 to see what it’s worth.

Registration for the promotion will start today, Wednesday, October 19th, and remain open for the next two weeks, closing Wednesday, November 2nd at 11:59 p.m. ET, allowing all fans near a participating site the opportunity to signup online. Tracks will also advertise the promotion through their website, social media, track programs and other marketing channels in order to increase participation.

“We’re excited to work with our track partners to offer racing fans across the country another reason to head out to their local track on Breeders’ Cup Saturday,” said Peter Rotondo, Breeders’ Cup Vice President of Media & Entertainment. “Additionally, by introducing a digital program we’re able to reach more fans through modern marketing platforms, such as social media, and at the same time help our partner tracks increase their online offerings.”

Besides Hollywood Park, the other participating tracks are Aqueduct, Belmont Park, Canterbury Park, Charles Town, Emerald Downs, Gulfstream Park, Keeneland, Laurel Park, Meadowlands, Monmouth Park, Penn National, Pimlico, Santa Anita, Saratoga, Suffolk Downs and Sunland Park.

“We are thrilled to partner with the Breeders’ Cup to offer this exciting promotion at Aqueduct and the Belmont Café,” said NYRA President and CEO Charles Hayward. “In addition to simulcast wagering on the tremendous Breeders’ Cup Saturday card and live wagering on Aqueduct’s races, providing our on-track registered customers a guaranteed $2 voucher and the chance to win $500,000 will make for an incredible day of racing.”

Fans can select a participating track and register for the promotion here.


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